Words words words. Words and language have always fascinated me somewhat, which I guess is partly what drew me in to marketing and using social media for business in the first place.
One of the joys of writing is that you can be anywhere. I could be at home in Winchester, Hampshire, on my travels to Cardiff, South Wales, or even on the train into London. It doesn't matter where you are as long as you've got a laptop, or good old fashioned pen and paper.
Using words, the way you construct sentences, the use of literary tools, all hold so much power over the message you are trying to convey.
Grab people's attention, pull them in, keep them engaged. All with little black squiggles on the page.
Throw in the likes of Twitter where you have a word limit on what you post, and you start to need to get really clever with it.
Facebook is also great for adding images and videos to your words on social media posts which really helps to get your message out there. However so many people focus on the image rather than the message, and leave them rather disjointed from each other.
Yes, it's great to find something that will be shared far and wide; but what use is that to your business if no one is reading the message because the two aren't connected? Share some of the viral videos, but don't try to link them with a promotion or advert. Choose an image that is relevant and write your message - It all comes back to the words.
What got me to thinking about all of this, is that today is the celebration of Roald Dahl's birthday - A literal legend when it comes to words and writing.
Nonsensical words that suddenly make perfect sense within their story, descriptions that need no illustration (although the wonders of Quentin Blake's accompanying images do help to bring them to life even further!).
When scrolling through the most famous quotes from Dahl's works, there are a few that feature prominently -
"If you have good thoughts, they will shine out of your face like sunbeams and you will always look lovely."
"Those who don't believe in magic will never find it."
"And above all, watch with glittering eyes the world around you because the greatest secrets are always hidden in the most unlikely places."
There are so many more, but one that was less common yet grabbed my attention was "Don't gobblefunk around with words" from The BFG.
Don't gobblefunk around with words! We can use this advice when writing, whether it's a blog, social media post, marketing copy or even just privately.
Use your words wisely. Choose your meaning well. Be succinct and don't waffle. Say what you want to say. Speak the truth and be kind.