Digital advertising ponderings

The past week has seen Steve working hard behind the scenes of our sister company Geekabit ready for a summer of providing quick and reliable WiFi at events across the UK. Other examples of recent Geekabit projects include the installation of a WiFi network in a Hampshire-based storage warehouse business that Steve also built an integrated data capture and management system for (with his Sprechen hat on). One very happy client indeed!

Steve's also got a Round Table AGM this week to reflect on the successes of the previous year and to plan the next fundraising activities of the Winchester branch, including the ever-popular fireworks. Vicky's spending a little time helping a small committee of fundraisers with the marketing and promo of a charity festival in July - it certainly won't challenge Glastonbury, but it raises a few thousand pounds for a local charity whilst providing a great day out for locals!

Vicky's also been marveling at some digital advertising trickery. After a quick click through from an email from a high street store to their website to check out an offer whilst making a coffee, Vicky browsed some items before carrying on with her day. She was both impressed and unimpressed to receive another email later in the day asking if she had forgotten to purchase anything and showing images of some of the items viewed... Impressed at the tech and the tenaciousness (it certainly must work enough to make the system profitable) but unimpressed at feeling a little bit hounded. Banner retargeting has been around for a while, it works and it doesn't bother us too much (what bothers us more is pop-up video advertising when you try to read an online article...). You can buy blockers and they don't seem too intrusive, but after A LOT of clicking boxes to unsubscribe from mailing lists and spam and keep a clearer inbox, additional emails feels like a bit too much.

We would love to hear what you think of this digital advertising tool, is it too intrusive or does it remind you to buy something you had simply forgotten to purchase? But after whinging about too many emails, we've also been pondering how many times a day, week or month you want to hear from your favourite brands. Vicky's moved a little further away from a clothing store she used to spend heaps in and only gets an eNewsletter once a quarter - not enough to stay engaged with the brand from afar.

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